April Sales Managers Surveys Show Global Growth Prospects Looking Good

The First Data on Global Economic Activity Levels - Every Month
The only survey with current month, month-on-month, monthly year-on-year, and forward looking questions
Updated: April 22, 2024

World economic activity is starting to look rather buoyant when seen through the lens of economic growth in the world's three largest economies (China, the USA and India), measured in Purchasing Power Parity terms.

Source: World Economics
Note: Data Shown as a Diffusion Index. (50 = 'No Change', above 50 = Increasing growth, below 50 = Declining growth)

For most of the recent past these countries have collectively contributed close to 60% of global growth, so if their collective growth is looking good, prospects for the world as a whole are unlikely to be too far behind.

The Sales Managers growth related Indexes are now all consistent with expectations of significantly expanded economic activity in 2024. In particular, the important individual country Sales Growth Indexes are now collectively reflecting significant growth, with the overall Index riding high at a reading of 54.1, a 32 month high.

These data provide reasonable indications that the world may avoid the much predicted global recession in 2024, and enjoy moderate or more economic growth in the year.

Sales Managers Index Components

---

---

About the Sales Managers Indexes

The Sales Managers' Indexes provide the earliest monthly data on the speed and direction of economic activity in key growth areas of the world.

The SMI’s (Sales Managers’ Indexes) are compiled and analysed by World Economics and are based on survey data collected from a panel of companies stratifying all Industry Classification Board (ICB) sectors which are weighted to reflect their contribution to national Gross Domestic Product.

Key advantages of the SMI's:

• The SMI's provide the first indication each month of the speed and direction of economic growth.
• The SMI's provide the most complete indication of growth, covering all private sector activity.
• The SMI's are based on a key occupational group - sales executives - uniquely able to sense accurate changes in business activity levels.
• The SMI survey base - salespeople - are used by virtually all businesses, including in frontier markets, unlike other occupational groups.
• The SMI's focus on the key countries contributing to over 60% of global growth in recent years.