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The Sales Managers Index: Asia

Released: February 21, 2017


Strong Sales Growth Drives Improving Business Confidence in Asia

  • Economic activity in Asia continues at a high level with Headline SMI of 56.6
  • Sales growth continues to grow rapidly as prices rise further
  • Business confidence remains at very high levels

The Headline Sales Managers’ Index (SMI) for Asia was 56.6 in February. The February reading represents strong economic growth for the region as a whole and a continuation of the solid start to 2017. The primary driver of growth in Asia is coming from improved conditions in China and India’s rapid levels of economic activity despite the sudden shock experienced in December by the recent demonetisation policy. Businesses in China has continued to report improving conditions in both the services and manufacturing sectors in February. The Philippines are also making a marked contribution to the region as the economy grows at a robust pace. Business confidence levels in Asia remain very high based on strong sales and firm overall market growth. Price inflation for February remained low but is continuing to grow steadily.


Headline Sales Managers' Index


Business Confidence Index

Sales Managers' Index Trends


  Direction Speed
SMI Growing Fast
Business Confidence Growing Rapidly
Market Growth Growing Solidly
Sales Output Growing Rapidly
Prices Charged Growing Slowly
Staffing Levels Growing Solidly



Sales Growth Index




About Asia SMI Data



The Sales Managers' Index provide the earliest monthly data on the speed and direction of Asia’s economic activity.

Key advantages of Asia SMI:
  • The SMI provides the first indication each month of the speed and direction of economic growth in Asia.
  • The SMI provides the most complete indication of growth, covering all private sector activity.
  • The SMI is based on a key occupational group - uniquely able to sense changes in business activity levels.
  • The SMI is composite index of business confidence, market growth, sales, prices charged and staffing levels.
  • The SMI is a diffusion index, any index value above 50 indicates growth and below 50 indicates contraction.

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