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The Sales Managers Index: Growth Continents

Released: March 21, 2017


Developing Markets Growth Remains Solid in March

  • Business confidence remains high as sales growth dips due to India’s demonetisation
  • Market growth remains solid
  • Prices charged for goods and services increases but at a low pace

The World Economics Headline Sales Managers’ Index (SMI) for the ‘Growth Continents’ registered 53.7 in March, the slowest rate of growth in 11 months. The recent slowdown can be mainly attributed to the shock suffered by the Indian economy by the demonetisation policy introduced in December. In March the data suggests that the Indian economy is starting to recover but the full effects will not be felt across the developing markets for a few months. In addition managers in Latin America have signalled that they are experiencing more challenging economic conditions in March and do not expect the region to grow out of recession soon, this means that the Chinese economy is resuming its role as the main stabilising factor for the developing markets group .



Headline Sales Managers' Index



Business Confidence Index





Sales Managers' Indexes Trends


  Direction Speed
SMI Growing Solidly
Business Confidence Growing Fast
Market Growth Growing Solidly
Sales Output Growing Fast
Prices Charged Growing Solidly
Staffing Levels Growing Very slowly




Prices Changed Index





About Growth Continents SMI Data



The Sales Managers' Index provide the earliest monthly data on the speed and direction of the Growth Continents economic activity.

Key advantages of the Growth Continents SMI:
  • The SMI provides the first indication each month of the speed and direction of economic growth in the Growth Continents .
  • The SMI provides the most complete indication of growth, covering all private sector activity.
  • The SMI is based on a key occupational group - uniquely able to sense changes in business activity levels.
  • The SMI is composite index of business confidence, market growth, sales, prices charged and staffing levels.
  • The SMI is a diffusion index, any index value above 50 indicates growth and below 50 indicates contraction.

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