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The Sales Managers Index: Growth Continents

Released: February 21, 2017

New Sales Growth in Developing Markets Remains Strong 

  • Business confidence remains high as sales growth dips due to India’s demonetisation
  • Market growth remains solid
  • Prices charged for goods and services increases but at a low pace

The World Economics Headline Sales Managers’ Index (SMI) for the ‘Growth Continents’ registered 54.2 in February, down on the January level by 0.9 index points. This level indicates a solid rate of economic activity across the emerging markets with high business sentiment for the coming few months. The main reason for a dip in confidence and sales indexes in February has been attributed to the recent Indian demonetisation which has effected small and medium size businesses substantially. Managers in Latin America have reported continued modest improvements in conditions across the region and Chinese economy is showing continued signs of stronger growth.

Headline Sales Managers' Index

Business Confidence Index

Sales Managers' Indexes Trends

  Direction Speed
SMI Growing Solidly
Business Confidence Growing Rapidly
Market Growth Growing Solidly
Sales Output Growing Rapidly
Prices Charged Growing Slowly
Staffing Levels Growing Solidly

Prices Changed Index

About Growth Continents SMI Data

The Sales Managers' Index provide the earliest monthly data on the speed and direction of the Growth Continents economic activity.

Key advantages of the Growth Continents SMI:
  • The SMI provides the first indication each month of the speed and direction of economic growth in the Growth Continents .
  • The SMI provides the most complete indication of growth, covering all private sector activity.
  • The SMI is based on a key occupational group - uniquely able to sense changes in business activity levels.
  • The SMI is composite index of business confidence, market growth, sales, prices charged and staffing levels.
  • The SMI is a diffusion index, any index value above 50 indicates growth and below 50 indicates contraction.

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