Sales Managers Index Reflects
Emerging Global Growth

The First Data on Global Economic Activity Levels - Every Month
The only survey with current month, month-on-month, monthly year-on-year, and forward looking questions

Updated: December 19, 2024

World economic activity continues to grow when seen through the lens of the Sales Managers Indexes, in the world's largest economies (China, the USA and India). After the falling growth rates registered over the 9-months to November, December broke the trend again, with rapid growth in India, renewed growth in the USA and emerging growth in China combining to produce a significant rise in almost all the global indexes.

Global Business Confidence Remains Strong Source: World Economics
Note: Data Shown as a Diffusion Index. (50 = 'No Change', above 50 = Increasing growth, below 50 = Declining growth)


For most recent decades these three countries have collectively contributed close to 60% of total global growth, and in reality, probably significantly more, as the "rest of the world" in this case includes many countries with less reliable and often inflated data. In any event, if survey results from these three countries collectively are looking good, as is currently the case, prospects for economic activity in the world as a whole are very likely to be positive. And these data provide a good indication that the world has avoided the much-predicted worldwide recession brought on by rising interest rates.



Sales Managers Index Components



0 0 0 Global|#0A66C2|54.9, 55.1, 55.2, 54, 53.2, 47.4, 43.2, 47.5, 49.6, 50.9, 50.4, 51.1, 51.7, 51.8, 52.6, 51.6, 52.7, 52.2, 52.8, 52.6, 53.7, 52.9, 52.6, 52.6, 53.3, 53.3, 53.6, 52.3, 53.5, 50.9, 51.1, 50.4, 50.3, 50.5, 50.9, 51.8, 52, 50.5, 50.3, 51.5, 51.9, 52.1, 51.5, 51.2, 48.7, 50.4, 51.4, 50.2, 52.6, 52.2, 50.6, 53.2, 53.2, 52.8, 52.2, 51.4, 51.4, 50.8, 50.3, 50.8, 52.9, 52.8 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Business Confidence

52.8
December 2024
The Global Business Confidence Index remained broadly stable at an 8 month high in December. The Business Confidence Index measures the level of optimism/pessimism among sales managers for future conditions.
Find out more about SMI Diffusion Indexes
0 0 0 Global|#0A66C2|50.9, 50.3, 50.6, 49.1, 49.5, 43, 37.8, 42.1, 45.7, 48.3, 48.9, 49.3, 49.7, 50.5, 51.7, 51.2, 51.1, 51.2, 51.3, 51.2, 52.6, 52.7, 52.1, 51.8, 51.7, 51.6, 52.3, 50, 49.7, 48.6, 48.8, 49, 48.7, 49.2, 50, 50.2, 49.8, 48.1, 48.3, 50.7, 50.9, 51.7, 50.6, 51.7, 49.7, 50.7, 51.4, 51.8, 52.3, 51.6, 51, 51.9, 51.9, 51.5, 51.5, 51.8, 51.1, 51.6, 50.7, 50.2, 51.3, 51.2 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Market Growth

51.2
December 2024
The Market Growth Index registered solid growth for the month. The Market Growth Index monitors the underlying growth of the market segments into which the panel members sell.
Find out more about SMI Diffusion Indexes
0 0 0 Global|#0A66C2|52.1, 52.5, 52.2, 48.9, 50.9, 45.1, 38.7, 44.1, 46, 48.4, 51.2, 50.5, 51.1, 52.9, 53.7, 51.9, 53.1, 52.6, 51.8, 52.6, 54.2, 54.2, 53.5, 53.6, 53.5, 52.7, 52.8, 53.2, 53.5, 51.4, 51.8, 50.7, 49.6, 50.5, 51.5, 52.1, 51.7, 50.7, 50.3, 53.6, 52.8, 51.9, 52, 52, 50.8, 52.7, 52.4, 52.5, 53.6, 52, 51.9, 53.1, 53.3, 54.1, 53.2, 53.7, 53.1, 53.3, 52.4, 52, 53.7, 53.3 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Sales Growth

53.3
December 2024
Global sales growth increased at a slightly slower rate in December. The Sales Growth Index defines the speed and direction of overall sales of goods and services (current month from previous month).
Find out more about SMI Diffusion Indexes
0 0 0 Global|#0A66C2|54.2, 53.7, 53.7, 52.7, 52.8, 49.3, 42.3, 44, 47.5, 51, 50.3, 51.2, 53.3, 53.3, 53.7, 51.5, 52, 52.1, 53.4, 54.2, 55, 54.3, 54.8, 55.2, 57.7, 55.6, 55, 54.5, 52.4, 52.9, 54.3, 54.6, 52.5, 51.8, 52.6, 52.5, 52.9, 51.2, 51.7, 52.3, 52.3, 52.2, 51.4, 51.8, 50.9, 52.6, 52.3, 53.7, 51.2, 51.9, 52, 51.8, 50.5, 53, 52.2, 52.7, 51.6, 52.2, 51.4, 50.9, 52.3, 52.7 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Prices Charged

52.3
December 2024
The Prices Charged Index increased in December. The Prices Charged Index measures the speed and direction of changes in the current price of goods and services taking into account any discounts offered.
Find out more about SMI Diffusion Indexes
0 0 0 Global|#0A66C2|50.5, 51.2, 50.6, 49.1, 48.2, 45.5, 35.6, 38.9, 41.7, 45.4, 47.4, 46.4, 47.4, 48.7, 47.8, 47.9, 50.1, 49.2, 48.9, 49.5, 51.8, 50.3, 50.3, 51.2, 51.2, 50.7, 49.6, 50.3, 49.9, 48.2, 49, 46.4, 47.4, 46.5, 46.2, 49.5, 49.1, 49.1, 48.5, 49.2, 49.2, 50.8, 50.1, 50.6, 48.2, 49.3, 49, 49.4, 50.5, 51.6, 48.8, 51.5, 49.9, 50.4, 50.6, 50.2, 51.5, 50.7, 49.8, 49.7, 50.6, 50.6 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Staffing Levels

50.6
December 2024
Global staffing levels increased slightly in December. The Staffing Levels Index monitors the level of growth or decline in employment against the same period a year earlier.
Find out more about SMI Diffusion Indexes




About the Sales Managers Indexes

The Sales Managers' Indexes provide the earliest monthly data on the speed and direction of economic activity in key growth areas of the world.

The SMI’s (Sales Managers’ Indexes) are compiled and analysed by World Economics and are based on survey data collected from a panel of companies stratifying all Industry Classification Board (ICB) sectors which are weighted to reflect their contribution to national Gross Domestic Product.

Key advantages of the SMI's:

  • The SMI's provide the first indication each month of the speed and direction of economic growth.
  • The SMI's provide the most complete indication of growth, covering all private sector activity.
  • The SMI's are based on a key occupational group - sales executives - uniquely able to sense accurate changes in business activity levels.
  • The SMI survey base - salespeople - are used by virtually all businesses, including in frontier markets, unlike other occupational groups.
  • The SMI's focus on the key countries contributing to over 60% of global growth in recent years.






About the Data

Global SMI data is published as diffusion indexes to gauge the speed and direction of economic activity.

Monthly data for 8 years is downloadable in a consistent unadjusted format for the 6 key indexes: